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Richmond's Favorite Neighborhood Variety Store

Everything You Need,
Nothing You Don't Pay Extra For.

From pantry staples and household essentials to beauty, snacks, and seasonal finds — BLAOW Variety Discount Sales delivers real savings on the items your family uses every day.

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Interior of BLAOW Variety Discount Sales showing well-stocked shelves
About Us

A Store Built for
Richmond Families

BLAOW Variety Discount Sales has been a trusted part of the Richmond community, serving neighborhoods off North Southside Plaza with practical goods at prices that make sense. We aren't a warehouse or a big-box chain — we're your neighborhood variety store, stocked with the everyday items your household actually needs.

Whether you're picking up dinner ingredients, cleaning supplies, school essentials, or a last-minute gift, we keep our aisles full and our prices low so you can get in, grab what you need, and leave without the sticker shock.

1000+
Products in Stock
23224
Serving Richmond
★
Loved Locally
What We Carry

Aisles Full of
Everyday Essentials

One stop for household goods, snacks, beauty, health, school supplies, and seasonal items — all priced to keep more money in your pocket.

Grocery and pantry staples on store shelves

Grocery & Pantry

Canned goods, pasta, sauces, snacks, beverages, and pantry basics — the everyday food items your family relies on at discount prices.

Cleaning supplies and household necessities

Household & Cleaning

Detergents, all-purpose cleaners, paper goods, trash bags, and everything you need to keep your home running smoothly.

Beauty and personal care products on display

Beauty & Personal Care

Skin care, hair care, oral care, and beauty essentials from brands you trust — all at prices that won't empty your wallet.

School supplies and stationery items

School & Office

Notebooks, pens, backpacks, folders, and office supplies — back-to-school or anytime-of-year essentials at student-friendly prices.

Why BLAOW

The Difference Is
in the Details

We know what matters to our customers. That's why we focus on the things that make shopping easier, cheaper, and actually pleasant.

Prices That Respect Your Budget

Every item on our shelves is priced with the Richmond shopper in mind. No surprise markups, no hidden fees — just honest, competitive pricing every day.

Conveniently Located

Right off North Southside Plaza, we're easy to find and easy to get to. One quick stop for everything your household needs — no detours required.

Community-First Approach

We're not a corporation checking boxes. We're your neighbors. Our staff knows regulars by name, and we stock what our community actually asks for.

Wide Selection, One Stop

From breakfast cereal to light bulbs, from shampoo to school notebooks — we carry a broad range of categories so you don't have to make three stops.

What Customers Say

Trusted by Richmond
Shoppers Like You

I drive past a dozen stores on the way home, but I always end up at BLAOW. They have everything I need at prices I can actually live with. The staff is friendly and the store is always clean.

Maria G.
Richmond, VA

Back-to-school shopping used to stress me out until I found this place. Everything my kids need for school is here, and I spent half of what I would have at the big chains. That's not a mistake — that's a habit now.

Tanya R.
Richmond, VA

It's rare to find a store that genuinely cares about its customers, but BLAOW is that kind of place. They remember you, they stock what you ask for, and the prices never make you second-guess your cart.

Derek W.
Richmond, VA
Visit Us Today

Stop Overpaying.
Start Saving.

BLAOW Variety Discount Sales is your local answer to everyday expenses that keep climbing. Come see the difference — we're right here in Richmond, ready to help you stretch your dollar further.

Call (804) 601-1628 Send a Message
Get In Touch

Have a Question?
We're Here to Help.

Whether you want to know what we have in stock, need directions, or just want to say hello — reach out however is easiest for you.

Address
4690 N Southside Plaza St
Richmond, VA 23224-1743
Phone
(804) 601-1628
Email
blaowvarietydiscountsales@gmail.com

Send Us a Message

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Find Us

Conveniently Located
Off North Southside Plaza

We're easy to find and easy to park at. Just look for BLAOW Variety Discount Sales along N Southside Plaza in Richmond — right where you need us.

Monday9:00 AM – 8:00 PM Tuesday9:00 AM – 8:00 PM Wednesday9:00 AM – 8:00 PM Thursday9:00 AM – 8:00 PM Friday9:00 AM – 8:00 PM Saturday9:00 AM – 6:00 PM Sunday10:00 AM – 5:00 PM
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